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Claim, Intent, and Persuasion

- Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

Bag om Claim, Intent, and Persuasion

One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461373018
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 29. oktober 2012
  • Udgave:
  • 11999
  • Størrelse:
  • 230x162x14 mm.
  • Vægt:
  • 356 g.
  • 8-11 hverdage.
  • 29. november 2024

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One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments.

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