De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

City Branding and Promotion

- The Strategic Approach

Bag om City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138488106
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 2. maj 2019
  • Størrelse:
  • 242x163x12 mm.
  • Vægt:
  • 424 g.
  • 8-11 hverdage.
  • 28. november 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Brugerbedømmelser af City Branding and Promotion



Find lignende bøger
Bogen City Branding and Promotion findes i følgende kategorier: