Church Advertising, Public Relations and Marketing in Twentieth-Century America
- Indbinding:
- Paperback
- Sideantal:
- 408
- Udgivet:
- 15. december 2023
- Udgave:
- 23001
- Størrelse:
- 148x23x210 mm.
- Vægt:
- 526 g.
- 8-11 hverdage.
- 7. december 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Church Advertising, Public Relations and Marketing in Twentieth-Century America
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity¿s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
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