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Choice Models in Marketing

- Economic Assumptions, Challenges and Trends

af Peter E. Rossi, Greg M. Allenby, Thomas Otter, Jaehwan Kim, Sandeep R. Chandukala

indgår i Foundations and Trends (R) in Marketing serien

Choice Models in Marketing af Peter E. Rossi
Bag om Choice Models in Marketing

Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601981646
  • Indbinding:
  • Paperback
  • Sideantal:
  • 100
  • Udgivet:
  • 28. august 2008
  • Størrelse:
  • 234x156x5 mm.
  • Vægt:
  • 154 g.
  • 8-11 hverdage.
  • 21. november 2024

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Beskrivelse af Choice Models in Marketing

Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

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