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China's Evolving Consumers

- 8 Intimate Portraits

China's Evolving Consumers
Bag om China's Evolving Consumers

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789888422906
  • Indbinding:
  • Paperback
  • Sideantal:
  • 164
  • Udgivet:
  • 2. November 2018
  • Størrelse:
  • 209x145x20 mm.
  • Vægt:
  • 206 g.
  • 2-3 uger.
  • 9. Oktober 2024

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Beskrivelse af China's Evolving Consumers

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about

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