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Chaotic Markets

- Thriving in a World of Unpredictability

Bag om Chaotic Markets

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275993719
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 30. januar 2007
  • Udgave:
  • Størrelse:
  • 163x241x21 mm.
  • Vægt:
  • 500 g.
  • 2-3 uger.
  • 23. januar 2025

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Beskrivelse af Chaotic Markets

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.

Brugerbedømmelser af Chaotic Markets