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Channel Management

- Marketing 04.07

Bag om Channel Management

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841121956
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 13. december 2001
  • Størrelse:
  • 138x177x9 mm.
  • Vægt:
  • 124 g.
  • 2-3 uger.
  • 26. november 2024

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Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.

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