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Channel Champions

- How Leading Companies Build New Strategies to Serve Customers

af Steven Wheeler

indgår i J-B BAH Strategy & Business Series serien

Channel Champions af Steven Wheeler
Bag om Channel Champions

Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787950347
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 10. september 1999
  • Størrelse:
  • 120x280x35 mm.
  • Vægt:
  • 635 g.
  • 8-11 hverdage.
  • 6. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.

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