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Cases on Branding Strategies and Product Development

- Successes and Pitfalls

af Sarmistha Sarma, Sukhvinder Singh
Cases on Branding Strategies and Product Development af Sarmistha Sarma
Bag om Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466673939
  • Indbinding:
  • Hardback
  • Sideantal:
  • 417
  • Udgivet:
  • 31. december 2014
  • 8-11 hverdage.
  • 17. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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