De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Case Studies in Sport Marketing

Bag om Case Studies in Sport Marketing

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781940067001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 205
  • Udgivet:
  • 1. september 2016
  • Størrelse:
  • 253x178x13 mm.
  • Vægt:
  • 374 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Case Studies in Sport Marketing

This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Brugerbedømmelser af Case Studies in Sport Marketing



Find lignende bøger
Bogen Case Studies in Sport Marketing findes i følgende kategorier: