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Case Studies for Industrial and Business Marketing

indgår i Advances in Business Marketing and Purchasing serien

Case Studies for Industrial and Business Marketing
Bag om Case Studies for Industrial and Business Marketing

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762301881
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 29. januar 1997
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 548 g.
  • 8-11 hverdage.
  • 27. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Case Studies for Industrial and Business Marketing

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

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