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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Bag om Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071825955
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 16. januar 2014
  • Størrelse:
  • 151x228x14 mm.
  • Vægt:
  • 402 g.
  • 2-3 uger.
  • 23. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

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