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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
Bag om Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

With the growth of information technology - and the Internet in particular - many new communication channels and platforms have emerged. This title explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466694491
  • Indbinding:
  • Hardback
  • Sideantal:
  • 339
  • Udgivet:
  • 28. august 2015
  • Størrelse:
  • 223x291x28 mm.
  • Vægt:
  • 1148 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Beskrivelse af Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

With the growth of information technology - and the Internet in particular - many new communication channels and platforms have emerged. This title explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing.

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