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Campaigning for Hearts and Minds

- How Emotional Appeals in Political Ads Work

af Ted Brader

indgår i Studies in Communication, Media & Public Opinion serien

indgår i Studies in Communication, Media, and Public Opinion (CHUP) serien

indgår i Studies in Communication, Media, and Public Opinion serien

Campaigning for Hearts and Minds af Ted Brader
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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226069890
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 1. januar 2006
  • Størrelse:
  • 151x228x20 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 7. december 2024

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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