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Campaigning for Hearts and Minds

- How Emotional Appeals in Political Ads Work

af Ted Brader

indgår i Studies in Communication, Media & Public Opinion serien

indgår i Studies in Communication, Media, and Public Opinion (CHUP) serien

indgår i Studies in Communication, Media, and Public Opinion serien

Campaigning for Hearts and Minds af Ted Brader
Bag om Campaigning for Hearts and Minds

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226069890
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 1. januar 2006
  • Størrelse:
  • 151x228x20 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 21. november 2024

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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