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Buyology

- How Everything We Believe About Why We Buy is Wrong

Bag om Buyology

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781847940131
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 7. Maj 2009
  • Størrelse:
  • 130x197x17 mm.
  • Vægt:
  • 196 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Buyology

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

Brugerbedømmelser af Buyology

  • Linda A. 25. Februar 2021

    god og hurtig handel


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