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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World

af Steven Kemper
Buying and Believing af Steven Kemper
Bag om Buying and Believing

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226430416
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 1. maj 2001
  • Størrelse:
  • 154x230x22 mm.
  • Vægt:
  • 384 g.
  • Ukendt - mangler pt..

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Beskrivelse af Buying and Believing

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

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