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- Studies in Advertising and Consumption

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Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415141321
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 5. December 1996
  • Størrelse:
  • 157x231x21 mm.
  • Vægt:
  • 548 g.
  • 8-11 hverdage.
  • 9. Oktober 2024
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Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.

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