Business to Business Marketing Management
- A Global Perspective
- Indbinding:
- Paperback
- Sideantal:
- 520
- Udgivet:
- 23. December 2021
- Udgave:
- 4
- Størrelse:
- 311x174x28 mm.
- Vægt:
- 1034 g.
Leveringstid:
2-3 uger
Forventet levering: 23. Juli 2024
Beskrivelse af Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.
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