De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Business-to-Business Marketing

- A Strategic Approach

Bag om Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780803959644
  • Indbinding:
  • Hardback
  • Sideantal:
  • 560
  • Udgivet:
  • 30. maj 2001
  • Udgave:
  • 3
  • Størrelse:
  • 177x254x31 mm.
  • Vægt:
  • 1130 g.
  • 8-11 hverdage.
  • 3. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

Brugerbedømmelser af Business-to-Business Marketing



Find lignende bøger
Bogen Business-to-Business Marketing findes i følgende kategorier: