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Business-to-Business Brand Management

indgår i Advances in Business Marketing and Purchasing serien

Business-to-Business Brand Management
Bag om Business-to-Business Brand Management

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848556706
  • Indbinding:
  • Hardback
  • Sideantal:
  • 504
  • Udgivet:
  • 19. juni 2009
  • Størrelse:
  • 152x229x27 mm.
  • Vægt:
  • 876 g.
  • 8-11 hverdage.
  • 29. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Business-to-Business Brand Management

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

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