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Business of Being YOU

- Personal Brand Secrets of CEOs and Celebrities

Bag om Business of Being YOU

No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today's era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781922309068
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 9. august 2019
  • Størrelse:
  • 216x140x12 mm.
  • Vægt:
  • 272 g.
  • 8-11 hverdage.
  • 26. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Business of Being YOU

No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today's era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.

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