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Business and Its Beliefs

Bag om Business and Its Beliefs

Suitable for bottom-line executives, this title looks inside IBM's executive offices, and discusses how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. It also discusses how firms could meet expanding social expectations while turning a profit.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071418591
  • Indbinding:
  • Hardback
  • Sideantal:
  • 108
  • Udgivet:
  • 1. maj 2003
  • Udgave:
  • Størrelse:
  • 206x140x16 mm.
  • Vægt:
  • 301 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af Business and Its Beliefs

Suitable for bottom-line executives, this title looks inside IBM's executive offices, and discusses how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. It also discusses how firms could meet expanding social expectations while turning a profit.

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