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Building Routes to Customers

- Proven Strategies for Profitable Growth

af Antoine Leboyer, Peter Raulerson, Jean-Claude Malraison
Building Routes to Customers af Antoine Leboyer
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The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781441927330
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 12. oktober 2010
  • Udgave:
  • 12009
  • Størrelse:
  • 234x156x11 mm.
  • Vægt:
  • 343 g.
  • 8-11 hverdage.
  • 29. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

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