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This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792378136
  • Indbinding:
  • Paperback
  • Sideantal:
  • 645
  • Udgivet:
  • 29. februar 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 156x236x35 mm.
  • Vægt:
  • 978 g.
  • 8-11 hverdage.
  • 21. november 2024
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This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.

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