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Break the Internet

- the power of online influencers

af Olivia Yallop
Break the Internet af Olivia Yallop
Bag om Break the Internet

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today¿s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a `social stock market¿. The result is an insider account of a trend that is set to dominate our future ¿ experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912854172
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 12. maj 2022
  • Størrelse:
  • 129x197x20 mm.
  • Vægt:
  • 228 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Break the Internet

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today¿s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a `social stock market¿. The result is an insider account of a trend that is set to dominate our future ¿ experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

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