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Brands of Faith

- Marketing Religion in a Commercial Age

af Mara (Queens College Einstein

indgår i Media, Religion and Culture serien

Brands of Faith af Mara (Queens College Einstein
Bag om Brands of Faith

Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415409773
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 18. september 2007
  • Størrelse:
  • 163x236x14 mm.
  • Vægt:
  • 416 g.
  • 2-3 uger.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.

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