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Brands and Cultural Analysis

af Arthur Asa Berger
Brands and Cultural Analysis af Arthur Asa Berger
Bag om Brands and Cultural Analysis

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030247089
  • Indbinding:
  • Hardback
  • Sideantal:
  • 177
  • Udgivet:
  • 6. november 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 484 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Arthur Asa Berger

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Beskrivelse af Brands and Cultural Analysis

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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