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Branding Cities

- Cosmopolitanism, Parochialism, and Social Change

indgår i Routledge Advances in Geography serien

Branding Cities
Bag om Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415965262
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 12. december 2008
  • Størrelse:
  • 155x237x19 mm.
  • Vægt:
  • 496 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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