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Branding and Positioning in Base of the Pyramid Markets in Africa

- Innovative Approaches

af Charles (University of North Texas Blankson

indgår i Routledge Studies in Marketing serien

Branding and Positioning in Base of the Pyramid Markets in Africa af Charles (University of North Texas Blankson
Bag om Branding and Positioning in Base of the Pyramid Markets in Africa

This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138489332
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 12. september 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 376 g.
  • 2-4 uger.
  • 18. december 2024
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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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