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Branded Women in U.S. Television

af Peter Bjelskou

indgår i Critical Studies in Television serien

Branded Women in U.S. Television af Peter Bjelskou
Bag om Branded Women in U.S. Television

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780739187937
  • Indbinding:
  • Hardback
  • Sideantal:
  • 142
  • Udgivet:
  • 1. december 2014
  • Størrelse:
  • 157x12x235 mm.
  • Vægt:
  • 369 g.
  • 8-11 hverdage.
  • 3. december 2024
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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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