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Branded Content

- The Fateful Merging of Media and Marketing

af Jonathan (University of East London Hardy
Branded Content af Jonathan (University of East London Hardy
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138190429
  • Indbinding:
  • Paperback
  • Sideantal:
  • 282
  • Udgivet:
  • 27. august 2021
  • Størrelse:
  • 236x155x28 mm.
  • Vægt:
  • 438 g.
  • 8-11 hverdage.
  • 26. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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