De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Branded Content

Branded Content

- The Fateful Merging of Media and Marketing

af Jonathan (University of East London Hardy
Branded Content af Jonathan (University of East London Hardy
Bag om Branded Content

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138190429
  • Indbinding:
  • Paperback
  • Sideantal:
  • 282
  • Udgivet:
  • 27. August 2021
  • Størrelse:
  • 236x155x28 mm.
  • Vægt:
  • 438 g.
  • 2-3 uger.
  • 10. Oktober 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Jonathan (University of East London Hardy

Vis alle bøger af Jonathan (University of East London Hardy

Beskrivelse af Branded Content

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

Brugerbedømmelser af Branded Content



Andre købte også..
Find lignende bøger
Bogen Branded Content findes i følgende kategorier: