De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Branded Component Strategies

Branded Component Strategies

- Ingredient Branding in B2B Markets

af Stefan Worm
Branded Component Strategies af Stefan Worm
Bag om Branded Component Strategies

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834919199
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. december 2011
  • Udgave:
  • 2012
  • Størrelse:
  • 210x148x13 mm.
  • Vægt:
  • 323 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Stefan Worm

Vis alle bøger af Stefan Worm

Beskrivelse af Branded Component Strategies

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.

Brugerbedømmelser af Branded Component Strategies



Andre købte også..
Find lignende bøger
Bogen Branded Component Strategies findes i følgende kategorier: