Brand Risk
- Adding Risk Literacy to Brand Management
- Indbinding:
- Hardback
- Sideantal:
- 224
- Udgivet:
- 25. marts 2008
- Størrelse:
- 174x246x0 mm.
- Vægt:
- 612 g.
Leveringstid:
2-4 uger
Forventet levering: 9. november 2024
Beskrivelse af Brand Risk
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
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