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Brand NFL

- Making and Selling America's Favorite Sport

af Michael Oriard
Brand NFL af Michael Oriard
Bag om Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780807871560
  • Indbinding:
  • Paperback
  • Sideantal:
  • 344
  • Udgivet:
  • 12. September 2010
  • Udgave:
  • 2
  • Størrelse:
  • 235x156x21 mm.
  • 2-3 uger.
  • 9. Oktober 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Michael Oriard

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Beskrivelse af Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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