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Brand Meaning Management

indgår i Review of Marketing Research serien

Brand Meaning Management
Bag om Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784419325
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 5. maj 2015
  • Størrelse:
  • 159x239x33 mm.
  • Vægt:
  • 634 g.
  • 8-11 hverdage.
  • 7. december 2024

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Beskrivelse af Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Brugerbedømmelser af Brand Meaning Management



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