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Brand Meaning Management

Bag om Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784419325
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 5. maj 2015
  • Størrelse:
  • 159x239x33 mm.
  • Vægt:
  • 634 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Brugerbedømmelser af Brand Meaning Management



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