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Brand Equity & Advertising

- Advertising's Role in Building Strong Brands

af David A. Aaker
Brand Equity & Advertising af David A. Aaker
Bag om Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805812848
  • Indbinding:
  • Paperback
  • Sideantal:
  • 390
  • Udgivet:
  • 1. april 1993
  • Størrelse:
  • 152x229x26 mm.
  • Vægt:
  • 554 g.
  • 2-3 uger.
  • 13. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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