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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230573062
  • Indbinding:
  • Hardback
  • Sideantal:
  • 221
  • Udgivet:
  • 27. november 2007
  • Størrelse:
  • 241x157x19 mm.
  • Vægt:
  • 516 g.
  • 8-11 hverdage.
  • 26. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Brand Engagement

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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