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Brand Co-Creation Tourism Research

Bag om Brand Co-Creation Tourism Research

Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781774912515
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 13. oktober 2023
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 580 g.
  • 2-4 uger.
  • 18. december 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Brand Co-Creation Tourism Research

Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies.

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