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Brand Champions

- How Superheroes bring Brands to Life

Bag om Brand Champions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230220324
  • Indbinding:
  • Hardback
  • Sideantal:
  • 209
  • Udgivet:
  • 26. januar 2011
  • Størrelse:
  • 235x164x19 mm.
  • Vægt:
  • 484 g.
  • 8-11 hverdage.
  • 26. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Brand Champions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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