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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349299997
  • Indbinding:
  • Paperback
  • Sideantal:
  • 187
  • Udgivet:
  • 27. februar 2009
  • Udgave:
  • 2009
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 286 g.
  • 8-11 hverdage.
  • 6. december 2024
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Beskrivelse af Brand Avatar

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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