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Brand Assets

af Tony Tollington

indgår i The Wiley Finance Series serien

Brand Assets af Tony Tollington
Bag om Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470844236
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 22. april 2002
  • Størrelse:
  • 174x255x22 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 13. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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