De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. Brand Assets

Brand Assets

af Tony Tollington

indgår i The Wiley Finance Series serien

Brand Assets af Tony Tollington
Bag om Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470844236
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 22. april 2002
  • Størrelse:
  • 174x255x22 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 22. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Tony Tollington

Vis alle bøger af Tony Tollington

Beskrivelse af Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

Brugerbedømmelser af Brand Assets



Andre købte også..
Find lignende bøger
Bogen Brand Assets findes i følgende kategorier: