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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own: How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? Designers just starting out on their own will find this book invaluable in succeeding in today's hyper-networked, global economy.

"Book Level Beginner to Advanced"--P. [4] of cover.

Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Future-Friendly Content explains how to design, plan, and structure content that can be used now and can be ready for the future.

Scott Kelby, Editor and Publisher of Photoshop User magazine-and the best-selling photography techniques author in the world today-once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that's never been done before-it cuts through the bull and shows you exactly "how to do it.” It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. LEARN HOW THE PROS DO IT The photographer's workflow in Photoshop has evolved greatly over time, and in this current version of book you'll wind up doing a lot of your processing and editing in Photoshop's Adobe Camera Raw feature (whether you shoot in RAW, JPEG or TIFF-it works for all three). That's because for years now, Adobe has been adding most of Photoshop's new features for photography directly into Camera Raw itself. Since today's photography workflow in Photoshop is based around Camera Raw, about one third of this book is about mastering Camera Raw like a pro.

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."-Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders-assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.-Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Adobe Photoshop, the world's most popular image-editing program, is now available on the iPad. So, wherever you are, you can use familiar Photoshop tools to retouch photos, create compositions, work with layers, add text and a whole lot more. Photoshop on the iPad helps you make the most of Photoshop's iPad-optimized interface, as well as combine Photoshop with other familiar Adobe iPad apps, from Lightroom to Fresco. Packed with practical exercises, this guide also offers inspiring interviews with four world-renowned Photoshop artists, Ted Chin, Russell Brown, Frankie Cihi and Magdiel Lopez. You'll see how the pros use Photoshop on the iPad in their workflows, so they can do great work anywhere. And you can too! IN THIS BOOK, YOU'LL LEARN: How Photoshop's interface on the iPad works and how it differs from the desktop version of Photoshop What layers and adjustment layers are and how to use them How to combine different types of images into an imaginative composition How to work with the various selection tools and use them to create masks, make color corrections, select hair and remove backgrounds How to remove blemishes and other distracting elements with Photoshop's retouching tools How to design an image for social media How to add text and adjust text settings How to work with fi les, including how to use Adobe Creative Cloud to share fi les between your iPad and desktop How app integration works and what workflows to use with other Adobe apps Rob de Winter has done a tremendous job of capturing the versatility, power and possibility that Photoshop on the iPad espouses with this book. RYAN DUMLAO, Product Manager for Photoshop on the iPad

Design meaningful experiences through Learning Experience DesignWe've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD). Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them. Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping. Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning. You'll learn how to Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts.

Today, your bookbag can contain a video production studio so powerful, you can use it to share your greatest ideas with the entire world. Now, there's a complete full-color guide to doing just that, whether your video stories take the form of short movies, video journalism, public service announcements, or anything else.Renowned video producer and instructor RC Concepcion starts in exactly the right place: by teaching you an easy approach to using the language of storytelling that's captivated human beings for millennia. You'll master the essence of story, learn how to develop ideas, create story formats, build dialog, and organize stories to maximize your impact.Next, Concepcion introduces you to the gear and techniques you need to execute your story, showing how to assemble and share it with the latest mobile or computer softwareincluding Adobe's amazing (free!) Premiere Rush. You'll transform theory into practice with three full projects: a short movie, public service announcement, and video journalism assignment. Concepcion covers every step of production, shares inspirational spotlight stories illuminating individuals and key aspects of the video storytelling profession, and offers even deeper reference tutorials on a companion website.

A Designer's Guide to Creating Realistic 3D Experiences For Extended Reality Designing Immersive 3D Experiences helps visual design students move into the fast-growing fields of 3D and extended reality (XR) design. Author Ren+¬e Stevens (Powered by Design) introduces a proven approach and an effective design-thinking process they can use to create successful immersive user experiences. The book is grounded in familiar design principles and explores how students can build on these foundations, adapting them for virtual and augmented reality environments. Designing Immersive 3D Experiences prepares visual design students for success with 3D and XR design in multiple environments, from mobile, to web, to wearables. This book begins by exploring the basics of XR and 3D immersive design, how they are evolving, and how students may already be using them. It then moves into core concepts and technologies, from computer-human interaction, to spatial computing, to projection mapping and head-mounted displays. Students learn how to: Adapt ideation strategies for new XR and 3D projects while incorporating design-thinking strategies, balancing innovation with practicality, and keeping it all human Build seamless, multi-modal, and accessible user experiences and interfaces in three dimensions Harness the power of visual perception and ways to activate the senses using XR technology Augment typography and create hierarchy in physical spaces that are dynamic and uncontrollable Enhance the user experience using spatial audio and voice Explore next steps in the industry and consider the ethical implications that come with advancement

Using clear, step-by-step instructions and professional examples, authors Katrin Eismann and co-authors Wayne Palmer and Dennis Dunbar, present powerful tools and techniques in Adobe Photoshop CC for photography and design students. With new example images, illustrations, and techniques throughout, students will learn to transform faded, damaged photographs into beautiful images that are as clear and crisp as the day they were taken, and how to turn casual snapshots and studio portraits into the most flattering images possible. The authors have also added three brand new chapters on how to photograph, scan, and process RAW files; how to apply the techniques taught in the book when using Photoshop Elements; and how to retouch and enhance still life, product, and real estate shots.

The professional's guide to writing wow web content, undeletable email and virtual conversation.

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.

Drawing on the extensive experience of veteran UX strategist Robert Hoekman Jr and featuring the insights of several prominent design leaders, Experience Required shows students how to succeed regardless of which side of the interview table they're on or what they hope to accomplish next. This book shows:• design instructors what they should be teaching their students for team building• students what to aspire to• hiring managers what they should look for• design directors what to expect from their teams and how to help them do it• designers what they should be doing to be effective, to grow, to be happy, to be influential• everyone involved that the team can do better, and how to make that happen

Data at Work will help students to know which type of chart to use and how to format it, regardless of which spreadsheet application they use and whether or not they have any design experience. In this book, they'll learn how to extract, clean, and transform data; sort data points to identify patterns and detect outliers; and understand how and when to use a variety of data visualizations including bar charts, slope charts, strip charts, scatterplots, bubble charts, boxplots, and more. Because this book is not a manual, it never specifies the steps required to make a chart, but the relevant charts will be available online for students to download, with brief explanations of how they were created.

Amsterdam-born Frank Doorhof has been photographing fashion and glamour models and teaching these skills for years. With numerous DVDs and Kelby Training classes under his belt, he is an instructor who lives and breathes this subject matter. In Photographing Models: Everything Photographers Need to Know Before, During, and After the Shoot, Frank covers everything the photographer needs to know to get underway in this kind of work: how to find the right models, make-up artists, and stylists; backgrounds, props, and clothes; lighting?whether small flash, studio, or even natural light; coaching the model to get the look you need; retouching; marketing; and the technical foundations you need to know regarding light metering and color calibration. Toward the end of the book, Frank pulls it all together and walks the reader through an entire photo shoot from start to finish. By the end of Photographing Models, the reader is well-equipped to take on the challenge of finding and working with professional talent, and succeeding!

The Truthful Art is an introduction to quantitative thinking and statistical and cartographical representation written specifically for journalists and designers. A follow-up to The Functional Art, it goes into the specifics of how to create functional charts, maps, and graphs.

User experience design is the discipline of creating a useful and usable Web site or application--one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications.