Bøger i Palgrave MacMillan Asian Busin serien

Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

This book is a timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. It illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners.

In the decade following the Asian financial crisis, the East Asian political economy has experienced a radical transformation. This book thus investigates the responses of Japanese automotive makers to the processes of regionalism and regionalization by locating firm-level analysis in a broader political economy context.

Focusing on safety and environmental protection issues, this book provides incisive, cutting-edge theoretical analysis that evaluates the impact of new automotive technologies, and the associated public policies, on social welfare.

This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia.