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Marketing Managers Guide to Successful Brand MarketingScott Miller offers tangible insights and practical steps to make sure your product finds the right customer... Donald Miller, author ofMarketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Millersnewest Mess to Successguide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey.Featuring thirty chapters with lessons such as A Name is Not a Lead and Hire People Smarter Than You,Marketing Mess to Brand Successshares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether youre starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes.Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyedManagement Mess to Leadership Success, or brand marketing books likeThis Is Marketing,Marketing Made Simple, orBuilding a StoryBrand, then you need to addMarketing Mess to Brand Successto your business bookshelf.