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General Theory of Competition

- Resources, Competences, Productivity, Economic Growth

af Shelby Dean Hunt

1.410,95 - 1.671,95 kr.

Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
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- 1.410,95 kr.
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Effective Advertising

- Understanding When, How, and Why Advertising Works

af Gerard J. Tellis

1.402,95 - 1.939,95 kr.
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- 1.402,95 kr.
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