Bøger i Contributions to Management Science serien

This book is inspired by the term ¿digiwine,¿ a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ram¿ak¿s book peels back the layers of the alcohol industry¿s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry¿s use of technology. - Nadja Furlan ¿tante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

This book focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection of contributions gathered in the book highlights the importance of cultures, contexts and behaviours that pertain to the international entrepreneurship arena. The respective chapters address topics such as entrepreneurial cognition, international entrepreneurial ecosystems, innovation, international market entry decisions, family SMEs, international human resources management, cross-cultural and indigenous entrepreneurship, social capital and sustainability in international markets. All contributions are based on the latest empirical and theoretical research, and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations and policy makers.

This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past decade, frugal innovations have caught the attention of countless management scholars. This book comes at the right time for academics and practitioners alike, as it explores how the concept of frugal innovation has evolved over the past several years and is shifting its focus from merely featuring ¿cost¿ driven innovations to being more ¿resourceful¿ and ¿sustainable¿ at its core. Furthermore, in light of the ongoing digital revolution and emergence of new business models such as sharing economy and circular economy, the book highlights recent and upcoming trends and their impacts on frugal innovation strategies.

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them.This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.  

This book is an essential guide to understanding how managers in China and Southeast Asia make effective economic decisions. In today's competitive global economy, it's vital to grasp how the most dynamic part of Asia is employing accounting tools in actual practice. The carefully crafted empirical studies presented here demonstrate the application of management accounting concepts in a variety of economic scenarios. Overall, these comparative investigations describe theory and common practices in a way that yields insights for both strategic and day-to-day problem solving. Accordingly, Management Accounting in China and Southeast Asia will interest graduate students, professional practitioners, and researchers in accounting, management, and finance.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.

Managing Collaborative R&D Projects.- Part I: Literature Reviews.- A Systematic Literature Review of Open Innovation and R&D Managers.- Review of Collaborative Project Management Approaches in R&D Projects.- Part II: Industry Collaborations.- Co-creation of Innovation by Corporates and Start-Ups.- Open Innovation Strategy of an Early-Stage SME.- Overcoming Barriers of Systemic Innovations in a Business Network.- Framework Linking Open Innovation Strategic Goals with Practices.- The Collaboration Paradox: Why Small Firms Fail to Collaboratefor Innovation.- Part III: University-Industry Collaborations.- Managing a Major University-Industry Collaboration R&D Program.- Balancing Industry Value Proposition and Researcher Academic Interests.- Emergence of Governance Structure in Collaborative University-Industry R&D Programs.- Open Innovation Alliances in Technology Colonies.- Part IV: Collaborative Project Management.- Challenges in Managing Large-Scale Collaborative R&D Projects.- Critical Success Factors in Collaborative R&D Projects.- Developing Trust Between Partners in Collaborative R&D Projects.- Part V: Collaboration Impact and Value.- Do Perceptions of Academic Scientists Influence Non-Academic Collaboration?.- Demystifying Value Co-destruction in Collaborative R&D Projects.- Challenges in Measuring Performance of Collaborative R&D Projects.