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Blue Ocean Strategy

- How to Create Uncontested Market Space

af Andreas Mebert

indgår i The Macat Library serien

Blue Ocean Strategy af Andreas Mebert
Bag om Blue Ocean Strategy

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912302130
  • Indbinding:
  • Hardback
  • Sideantal:
  • 112
  • Udgivet:
  • 15. juli 2017
  • Størrelse:
  • 208x138x13 mm.
  • Vægt:
  • 214 g.
  • 4-7 hverdage.
  • 5. december 2024
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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