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Beyond Ethical Consumption

- Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

af Gianluigi Guido
Beyond Ethical Consumption af Gianluigi Guido
Bag om Beyond Ethical Consumption

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783034321037
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 7. marts 2016
  • Udgave:
  • Størrelse:
  • 152x227x16 mm.
  • Vægt:
  • 284 g.
  • 2-3 uger.
  • 12. december 2024
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This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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