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Behind the Manipulation

- The Art of Advertising Copywriting

Bag om Behind the Manipulation

Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516532001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 244
  • Udgivet:
  • 7. august 2018
  • Udgave:
  • 2
  • Vægt:
  • 333 g.
  • 8-11 hverdage.
  • 3. december 2024

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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Behind the Manipulation

Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.

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