Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
- Indbinding:
- Paperback
- Sideantal:
- 206
- Udgivet:
- 28. marts 2019
- Størrelse:
- 142x18x218 mm.
- Vægt:
- 292 g.
- 8-11 hverdage.
- 10. december 2024
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Forlænget returret til d. 31. januar 2025
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
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Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: organic search (SEO)paid advertising (PPC)social media marketingreporting & analyticsbranding & copywritingemail marketingIn Part 2, you'll read about the soft skills essential to business, like: writing emailsinvoicing & salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The AuthorsAuthors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
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